Apothek is a child of its time. Though with any genetic dichotomy, this is one that spans generations. It embodies nostalgia and being part of tradition – an amalgam of parents, grandparents, siblings and cousins. Family, to be more precise…
Their genesis begins with debut single ‘Family’, and with it, a sound that could arguably only exist today. But beyond the cropped rhythms and synthetic symphonies, there’s a sense of classic melody that feels strangely inherent.
Perhaps it stems from Apothek’s somewhat unlikely pairing; combining the freewheeling spontaneity of singer/songwriter Morten Myklebust with the more premeditative musings of producer Nils Martin Larsen. It’s a union of celebrated synthesis and one that straddles the divide between electronic and organic.