From her provocative lyrics to that name, Ace Wilder wields a series of unexpected twists on the prototype of the modern pop star. A multi-Platinum, chart-topping smash hit in her homeland of Sweden, her breakthrough single Busy Doin’ Nothin’ is an ode to procrastination and an anthem for those drifting through an existence untroubled by the confines of a 9-5 existence. If hardly working beats working hard, the line “I wanna make money while I sleep” is a clarion call to the disillusioned.
The coming months will see Ace Wilder building on her initial success with the UK release of the single as well hitting this summer’s Swedish festival circuit and continuing work on her upcoming debut album. She’s gone, she half-laments, from being busy doing nothing at all to being a “grown woman with a babysitter who tells me where I have to be. Oh the irony! But I love it. I’m not going to complain at all.”