Tiger March

Tiger March is a Los Angeles husband-and-wife indie pop/synth pop duo featuring Annie Gleason (vocals and songwriting) and Matthew Gleason (production and songwriting). The band formed in late 2014 after Annie and Matthew met via Craigslist, where both were searching for musicians with whom to collaborate. Of that time, Annie describes an almost nightly songwriting schedule, songwriting the panacea for a broken heart. As Annie began sending her demos to Matthew for production (Annie was living in San Diego at the time, Matthew in LA), the songs became more defined and the band’s sound began to take shape. What initially began as a long-distance collaboration turned to friendship and then love. Annie began making weekly treks up to LA to work on music with Matthew and, as she recounts, “I guess we just discovered that we loved each other. After a period of time when we were both available, it was like, ‘Oh I love you.’ ‘I love you back.’ It was cute.” Songs like “Could You” and “Beach Cities” locate the band’s romantic beginnings.

Long distance collaboration inspired Matthew to completely rethink the way he approached music. “I had to basically put my guitar down and force myself to learn Ableton Live,” Matthew explains. “This challenged me to write and produce music in a new way, with production and songwriting efforts focused on layered synths, loops, and electronic drum sounds as opposed to reverb and distortion-drenched guitars. From a song structure point of view, we follow pretty basic pop structures. And that’s what we like—simple pop songs, but with an edge.”

Annie’s background as a poet– she studied at the Iowa Writers’ Workshop and holds a Master of Fine Arts in Creative Writing—coupled with Matthew’s experience cutting his teeth in LA indie pop and shoegaze bands has made for a distinct, shimmery, and endearing combination of lyrical depth and thoughtfully executed pop hooks, a combination that has garnered them radio play on ALT98.7 Close to Home, Buzz Bands LA, and UK Phoenix 98’s Synth City.

Tiger March released their EP Never Not Forever in 2015 and continues to play for well-received audiences throughout Southern California.

The band is set to release their debut LP Hold Something on March 23rd.

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